Editorial photography for CAR magazine; shooting the BMW i8.
Shooting for a magazine output is different to shooting for Web. There is spacing and size to consider - leaving room for the addition of text. It is always great to see the finished image in print.
Such a space age car deserves to be shot somewhere a bit different - in front of a towering old radio mast seemed fitting. Shooting this car in such bright sunshine meant filling in shadows with flash and compositing in areas of the shot to blent exposures. The BMW i8 is a fantastic look forwards toward the future of cars and shows there is true hope for motoring enthusiasts.